In this installment of the Ask the Experts we speak to Roy Morejon
Roy Morejon is president at Enventys Partners a full-service product launch company.
Roy has over 20 years experience in delivering integrated marketing services for B2B and B2C clients. He is an expert at digital strategy, analytics, search engine marketing and crowdfunding. As a trusted advisor to dozens of global startups, Roy is a key player in the Charlotte, North Carolina marketing community, serving as co-founder of the Digital Marketing Association, regional chair for the Business Marketing Association and founder of North Carolina Businesses for Social Responsibility.
Roy Gave a tremendous amount of insight into launching a product using crowdfunding. He and his team have been part of raising over $100M for different products including a number of campaigns around the $1M. Two products that Roy spoke about in the interview were Bunch-O-Balloons and Polygons. Roy runs a podcast called the art of the Kickstart, in which he interviews successful campaigners and provides insight, these are worth listening to.
Roy recommended reading (listening to) the book Never Split the Difference: Negotiating as if Your Life Depended on It. Written by: Chris Voss