Ask the experts interview with Joy Schoffler


In this installment of the Ask the Experts we speak to Joy Schoffler who is the principal of Leverage PR, a Caliber Corporate Advisers Company and an internationally recognized author and speaker in the field of innovative marketing and communications strategy.

An active technology leader, Joy is on the advisory board of SXSW Accelerator, AARP’s FinTech Accelerator, serves as Executive Chair of FinTech Professionals Association and is a mentor for the Yodlee Interactive Incubator. Joy additionally sat on the board of CFIRA for years working on JOBS Act implementation.

Joy provides extremely valuable tips on what to do in order to run a campaign as well as bootstrapping your business. This is a must watch if you are starting a business. Joy explains in detail how to run your campaign and gives very practical tips in being successful.

In the interview Joy mentions two online services to use:


Joy expressed the importance of using Google Alerts to allow you to get information automatically sent to you and recommended that every person read Peter Thiel’s Zero to One

You can contact Joy through email on

Follow Joy on twitter.




About Author

I am an energetic and creative individual. Who believes in the power of the crowd to have a positive effect in Africa. I thrive on knowledge and look for new opportunities to learn as often as I can. I ensure to ask the right questions to understand all aspects of operations and believe in learning from those with experience. Even though I am young in years I feel that I have a great deal of wisdom, both personally and professionally, and have the ability to share this with others. On a more personal note when I have free time I enjoy creating digital art, searching the web and designing buildings and homes.

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